ROI is a group for marketing professionals in Portland, Oregon. The term ROI, Return on Investment, is a measure of the net income a firm is able to earn with its total assets, calculated by dividing net profits after taxes by total assets. Whether you are assisting a practice group, planning an event, or creating an advertising campaign, professional service marketers are considering how strategic and tactical expenses affect the firm’s bottom line.
This common responsibility brings together professional services marketers in the greater Portland area. This society includes marketing professionals from the accounting, financial, and legal industries.
Founded in 1990, ROI Portland continues to provide members with educational and networking events and activities. It serves as a forum for the exchange of ideas on advertising, media and public relations, branding, marketing, relationship building, and professional services promotions.
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